The music marketing project represented a challenge for my team. The objective was to create a campaign to promote a new musical artist. In our case, the assigned genre was POP. We were asked to select a musical theme from four options; my team chose: "Electric Feel" by MGMT.
Research
We started the research by completing a chart with the main characteristics of the genre and its marketing. We did very well in this part, analyzing four artists and two record companies. My case study was about P. Diddy, a controversial singer and producer. Part of his success in music is due to collaborations and constant use of social networks to promote himself. My teammates had similar conclusions with each of their cases.
Pre-Production:
With the results of the previous research, we had to analyze the characteristics of the genre to be able to start working on our campaign. In this part, we split up and created a production schedule, the storyboard, and the preliminary research to make our artist.
However, we could have had a better result in our group meeting evaluation in this part. Although we had each assignment on time, the data collected to create our campaign needed to be more convincing and with more reliable sources.
As for the storyboard, it was related to our objective: to create a video for the band's launch. The brand identity we sought was to reflect a vibrant mood, full of energy, and inspired by parties, beaches, and nightlife.
Production:
For the video, we recorded separately interpreting the chosen song and mixed it with videos and images that would reflect the mood of our artist. I had the opportunity to record with my cousin, who plays the drums and sings as part of the chosen musical theme. I used a front camera with close-ups and a medium shot for the drums.
The video was fun and full of elements reflecting the band's personality, such as adventures, parties, friendship, and a vibrant experience. Yes, we used stock images to reflect the beach and party vibe, which we combined with pictures of the team members. The editing was cut mainly by cut.
We made a PowerPoint with the main marketing characteristics of the Pop genre and the creation of the campaign for our band Star Struck. The idea was to present the band at an outdoor event and announce it through social media.
In conclusion, the objective of the work was to create a fictitious artist based on the marketing characteristics of the pop genre and create a campaign for its presentation. We designed some strategies, such as using social media, a music video, and presenting the band through a party event. Marketing is a complex job.
Watch here the process of developing our music marketing project
https://drive.google.com/file/d/1tekqq-aSKJyMyzVsUhUR1iEIqt5IgiXY/view?usp=drive_link
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