And now, Question Number 2
How does my film engage with audiences, and how would it be distributed as an actual media text?
The target audience for Glitch is teens and young adults who enjoy psychological horror and supernatural elements. The film builds engagement by starting with a familiar scenario, gaming at home alone, before slowly introducing eerie and unsettling moments. (I wrote about the target and audience in a previous post.) "A Deloitte study showed that horror is a very close third among genre preferences for Gen Z. ( Comedy, Action, and Horror ). On the other hand, Movio's study also found that the market for horror films is younger than most". So, I think that Glitch engages with the young target ( 16-25 Years Old )
Instead of relying on jump scares, the suspense grows through mysterious messages, strange noises, and an unseen presence, keeping the audience on edge.
If this was an actual film, I would first post it on YouTube or TikTok, as short horror films often go viral on these platforms. From there, it could expand to streaming services like Netflix, allowing a bigger audience. RMIT University has one study about how social media is growing as a way for filmmakers to present their horror productions. Dr. Jessica Balanzategui ( 2024) said, "These two platforms have cultivated an environment for emerging filmmakers to develop distinct creative voices and build the profile of their work in collaboration with an engaged community of platform users: a creative dynamic I call 'participatory experimentation."
Sources
RMIT Univesrity, Jessica Balanzategui (2024) How TikTok and YouTube are forging the future of the horror genre.
https://www.blogger.com/u/4/blog/post/edit/3342113079029532604/4563112766582465683
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